4 Ways to Monetize Your Website Traffic

Pay Per Click (PPC) Advertising

Pay-per-click advertising is one of the most popular methods of monetizing websites on the internet. You are likely familiar with the standard header, in-content, and widget ads.  Almost everyone will use this method for monetizing their websites.

How does it work? 

Pay-per-click advertising consists of advertisers who will compete and bid on keywords relevant to their campaign. If the keyword is found on your website, then their ads will be displayed in your ad space. You then make money on the ads whenever someone clicks on the advertisement. Most people will pay a few cents per click, but some can be worth as much as a dollar if your site has competitive keywords. Sadly, it is much harder to rank in search engines with these types of keywords, so most ad clicks are going to be low-paying.

Google Adsense has been the “go-to” for website owners for years. I would recommend them if you are a beginner looking to monetize your site. Becoming a publisher on the Adsense network is easy and allows beginners to join right away.

Registering will consist of giving them your domain and some other information. Once you are past this step, your site will undergo an initial review process that they say will take around 6-8 hours. Setting up ads on your site will be the next step. This part only requires basic knowledge of the internet and will start the second review process. They say this process will take around 2-3 days. Getting your site accepted may seem intimidating, but as long as you follow their guidelines, you are almost guaranteed to be accepted.

Google Adsense is one of the best PPC networks, but you can opt to join other networks as well. However, most aren’t going to pay as much on average.

A quick word of advice to newcomers: 

If you are just starting out, you may be tempted to click on your own ads. You may also be tempted to ask your friends and family to click them. Google is smart and can detect this with its algorithms (even from different IP addresses). It is not worth it and will result in your account being terminated.

You should let anyone you personally know (who visits your site) that clicking your ads is not a good idea. They may think they are helping you make money, but this has led to many Adsense account bans over the years.


  • Finding a PPC network is not hard and only takes a few days

  • This method does not take much work other than gaining sufficient traffic

  • Your site will receive targeted advertisements pertaining to your audience if you use Adsense

  • Earning potential is high if your site receives a considerable amount of traffic


  • As always, putting advertisements on your website can annoy your users

  • You may risk “putting all your eggs in one basket” if using Adsense due to the small possibility of an account ban

  • Finding networks that pay as good as Adsense is difficult

  • Some of the ads can be seen as inappropriate depending on your audience and ad network

Selling Services on Your Website

The ability to sell and promote your service online is now easier than ever before. Before the internet, you actually had to market yourself to the outside world and hope someone came across your advertisement in the local newspaper or word of mouth. Now you can market anything on your website, social media, search engines, paid to advertise, and more.

How can I get started selling my service? 

Selling your service should not be too difficult if you are already knowledgeable in your field. Are you a web developer, experienced search engine optimizer, life and/or fitness coach, proofreader, or social media content expert? The number of services you can promote online is endless!


For example, let’s say you are an experienced bodybuilder and know how to lose weight, eat healthily, set attainable goals, and build muscle. There are most definitely people who will pay you for one-on-one coaching and similar services. If you are an online marketer, you can teach others how to increase traffic to their website and boost sales. There are all kinds of services you can promote.

You are going to want to build up your credibility if trying to sell a service. People do not hire whom they do not trust, so you must be able to demonstrate that can provide your service as promised. This can be done with portfolios, examples of your work, stories of your business, and a compelling about page.

A quick tip: 

You do not have to sell services on your website alone. You can “jump-start” your earnings by also advertising on Fiverr and other sites. Users on Fiverr will pay you $5 for your services along with additional payments for extra services. This is an excellent way to make money while you wait for your website to grow.


  • There is a wide range of people who could use your help which can be converted into revenue

  • The internet makes it easier than ever to promote your services


  • Meeting the exact needs of clients can be difficult if you’re not very experienced

  • Sometimes you must deal with unfriendly (and sometimes unfair) clients

Selling Your Own Product

The internet is full of products (virtual and non-virtual). You may have purchased a theme, plugin, and even a downloadable video game within the last year.

Selling your own product is one of the monetization methods with the highest payout potential (next to selling eBooks, affiliate marketing, and consulting).

Let’s say, for example, you are an experienced web developer interested in the WordPress platform. You can then use your talents and design a theme and sell it to other WordPress users. This can be done by building a paywall on your site.

You do not have to limit yourself to virtual products either. You can also sell non-virtual products online via your own eCommerce website. Nearly anything that is sold in stores can be bought online. Setting up an online shop is effortless with the amount of software available.


  • The internet makes selling products (virtual and non-virtual) easier than ever before

  • You can change the world if your product is unique and innovated, but hitting the jackpot is rare

  • There’s a wide range of virtual products you can create and sell


  • People can be reluctant to purchase anything online, so you will have to beat the competition and gain trust

  • Customer service can be said to be more difficult online as you will not interact face-to-face with customers

Affiliate Marketing (My #1 Recommendation for Beginners)

Affiliate marketing has seen a growing trend over the years. This monetization method is popular amongst people who have no products or services to sell and would rather not rely on low-paying banner ads. What you’ll be doing is promoting other people’s products in reviews and links on your website. You’ll receive a commission if the reader has an interest in that product, clicks your link, and makes a purchase.

When searching for affiliate programs, you can head to ClickBank, Commission Junction, and Amazon. Some companies also offer programs directly on their websites.


  • You can monetize just about any niche with affiliate marketing

  • Earning potential is high if you can gain traffic

  • Setting up affiliate links and joining affiliate networks doesn’t take too much work


  • You may be tempted to leave good reviews on bad products which could harm your credibility

  • Competition within certain niches can be quite high

  • Some affiliate programs are scams and can disappear before you receive your earnings.

Succeed in Website Traffic Monetization

You can introduce pay-per-click (PPC) advertising which has many advantages. For example, your site will receive targeted advertisements pertaining to your audience if you use Adsense.

Besides, you can sell services and products on your website. It’ll attract new customers and bring you some money. Moreover, affiliate marketing is a good solution too because it gains traffic.

There are a lot of ways to monetize your website traffic such as social networks, paid advertising, forums, links from other sites, etc. You don’t have to know a lot to use each method, but you have to get acquainted with general rules to succeed.



Contributor Name - Manoj Babal

Bio - Manoj Babal is a Digital Marketing Expert at Axis Web Art Web Development Company, using his vast business and personal experiences to help digital entrepreneurs build bulletproof businesses and reach the freedom they desire. 

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