5 Important SEO Tips Recommended by Experts
Many things have been changed in the era of search engine optimization. However, some basic principles remain unchanged. For example, targeting keywords only to improve organic rankings will no longer work with search engines, but choosing the right keywords is still an important part of the puzzle. Beyond getting SEO water, keywords provide much more information about users and what they're dealing with.
With so many search engine optimization techniques, it is almost impossible to choose which ones to select and which one to neglect safely. In seolearningera we will teach you all these strategies. Is link building a thing of the past? Should you devote your time and energy to page SEO? How can you write a title tag to increase your rankings in search engines? Where do SEO and social media intersect?
1. In the past, you can get rid of a slow loading site:
I can remember a time when I had to wait about 5 minutes before a popular news site was completely loaded. This was never a good experience, but it is the kiss of death in today's market.
A slow page can disappoint the user experience and ultimately prevent users from purchasing your product. Data from Strange Loop shows that only a 1 second delay in page load time can result in a 7% loss in conversions.
The speed of the page is important for both internet users and search engines. According to a research, "40% of internet users do not visit a webpage again that takes more than 3 seconds to load its content."
As businesses become opportunities to build more targeted leads and increase revenue with search engine optimization, there is a huge demand for speed. 10 years ago, on April 9, 2010, Google added site speed as one of all the major ranking factors. This means that if your pages are slow, you will struggle in a lost battle for the best organic lists, regardless of the quality of your content or your professional website design.
Get rid of unnecessary elements that slow down your site. If you are a WordPress user, consider disabling plugins that you may have installed and activated but don't really need it. Also, open your sidebar and put only the necessary widgets here.
2. Link to other websites with relevant content:
“Connecting with other blogs is crucial for growth”, says Brian Clark, founder of Copyblogger Media.
For most people, linking to relevant and authoritative content pages is bad because they remove people from your page. But I don't think so. Link building remains an essential part of a smart search engine optimization strategy. I like tons of high-quality sites and resources, including my direct competition. Why is that? Because it helps you, I'm a reader.
According to Rand Fishkin, the founder of Moz, “Linking sends traceable traffic, making your site a more valuable and scalable resource”.
If you do not want to give it first, you cannot expect to receive it from others. For example, if you want to receive links from authorized blogs, one of the easiest ways to do this is to show your desire to link to these blogs from your own content. Of course, you have to link to such pages that offer enormous value.
More importantly, you can notify an influencer when you connect with them, and if your post is valuable, they can connect back to you, share the post, or even email large subscribers. Connecting is also about quality, not quantity. If you have several authoritative connections rather than a dozen low-quality connections, you will be more confident in your niche.
3. Write first for people, then for search engines.
Recently, I noticed that more and more bloggers and creators are returning to the old SEO method. If you are, it's time to change your mindset.
Many people still don't take advantage of long-tailed keywords, but instead, prefer to manipulate search engines. This is the wrong approach. Don't prioritize search engines over real people who read your work.
Copyblogger is my # 1 site when it comes to putting readers first. No doubt Brian Clark is very successful in content marketing. He even turned Copyblogger into a million-dollar digital marketing company.
4. Encourage other trusted sites to connect to you.
To a large extent, incoming links are still the lifeblood of search engine rankings. You have to combine nofollow and dofollow links to get a natural profile that even the search engine Google will reward. Content marketing is about creating high-quality, engaging content and creating the need and urgency to connect with people and share your content on social media.
The most important key to success is that do not waste a lot of time to create a single post and single content.
When you are at the forefront of your industry, when you create useful content and link to authoritative blogs, you will see more people will naturally connect to you. This is the essence of effective connection.
5. Prepare web analytics initially.
Once you have clearly defined your search engine optimization goals, you need software to track what works and what doesn't. Google Analytics, Google Search Console, and other custom web analytics software solutions can help you track your success.
Tools like Crazy Egg also show you where your site visitors clicked and how they moved away from your site. You should have complete these web settings before your first visitor visits your website.