How to Do SEO for Your Blog Content
SEO is a word you will hear from every marketer. It is the process of optimising your web pages and the complete brand to get more reach. From social media channels to google to any search engine, everything runs on an algorithm to rank things. This is what makes you reel viral on Instagram, and the algorithm is what makes your blog post go viral over the internet as it appears on the top. The first question we will tackle is that does is blogging necessary?
Does Blogging Help With SEO?
Blogging surely helps in giving a boost to SEO as there is hardly any other way that you can engage with your audience directly on your website. It gives you a space to give answers to the relevant questions that your customers ask and even make a press release about your recent product launch. Find Experienced SEO Services for your needs.
Factors that Affect Blog SEO
Dwell time is an indirect ranking factor and does leave a lasting impact on SEO. Dwell time affects user experience and user experience in turn and affect your SEO. Dwell time is an average reader spends on your website. Thus, from the moment a user enters your site to the moment they leave the website is dwell time. To capture this you have to make your site user friendly and blogs should capture the audience with information.
Page speed is the loading time of the page. Unnecessary code and plugins will slow down your website, the more the loading time, the more are the chances of a customer leaving the website. In this fast-paced world where things load in seconds, even 1 second of delay can cost you a lot. Learn more about Why Do You Need SEO for your blog.
Almost 80% of the user today open any site on mobile, this figure goes up to 90% for a few websites according to the kind of marketing strategy you are adopting. This means you will have to make sure your website is completely optimized for mobile. Make sure there is a CTA button on every page and the experience is as simple as possible.
The index date of the website will have an impact on the SEO. Indexing is a process where the search engine searches the content and indexes it in its library, later this data is retrieved when a User is searching something online. A way to gain from this is by using the strategy of historical optimization strategy. This will work great for blogs that are established and have a fair amount of content on the website.
Optimising Blog Content for SEO
Identifying the Target Audience
No matter what industry you are writing for, the first thing to do correct marketing is by writing for the correct audience. Understand your audience and optimise your content according to their needs. Think why reading your blog will help them and also try to give some perks of reading you. Make sure the content is helpful as well as personal to them.
There is no point of directly jumping onto writing the blogs, a better approach is if you first do the keyword research for the blog so that you understand what people are searching for when they are looking for some help in that domain. Finding the right keyword will help you get to more people when they start searching their queries.
Writing a monotonous blog without images, highlights, bold lines will make it less interesting. Make sure you include nice images as well as heading and subheading to make it more interesting. This will improve the retention of your bog and will thus help in SEO.
A person will only start reading your blog when they find the title appealing to it, not only it should be creative enough but should offer a solution. The person reading the title must feel that inside they will find a solution to their problem. A monotonous title will make the reader uninterested no matter how interesting the blog is.
People often forget to offer to give CTA to their blog. CTA means that in the end, you should always leave your audience with something they have to do after reading your blog. Once there is nothing to do or no conclusion the audience will be confused and will gain nothing from reading your blog. Without a call to action, the whole purpose of writing and marketing the blog is pointless.