Select the Right Way To Get More Traffic With PPC Advertising
PPC or pay-per-click advertising is a paid marketing strategy to place your Ads on an Ad platform, like Google Ads. Undoubtedly, it is a great way to drive qualified traffic to your landing pages. But it is quite competitive at the same time. Sometimes, despite the best advertising efforts, you may not get the desired results, and you end up paying more for the clicks.
However, if done correctly, there is no better way than PPC to drive the right traffic to your website. We have come up with the best tricks to help you select the right way to get more traffic with PPC advertising.
Write More Effective PPC Ads
The first trick is to write an effective PPC Ad, i.e., write something that grabs people’s attention and convinces them to take action. You can consider the following tips to write an effective Ad copy-
Be Specific And Relevant: Don’t write generic copies, just be specific about your to deliver your message. Stick to the character limit and write a persuasive copy of ad. Write your message clearly and tell the reason of why your customers should choose you. Don’t forget the keywords while setting the PPC campaign. Keep in mind that if your keywords matches the one that customers are searching, your ad will appear in the searches.
Try To Solve The Audience’s Pain Points: Prioritizing what your target audience wants is the golden rule to writing an effective paid search Ad. Know your customers’ pain points and tell them how your products can help. Shift your Ad text towards your audience’s interests.
Highlight your USP: It is very important to explain to users why and how your services are better than others. Also, customers always want to know what benefits they will get after getting your services. So make sure you highlight your USP; it should be something that your competitors are not offering.
Write A Compelling CTA: While adding a CTA is one of the most basic things, advertisers often forget it. Including a clear, compelling call-to-action helps customers know what action you want them to take. You can create a sense of urgency via a CTA in your Ads. For this, use action-oriented keywords that encourage them to take any action now or never.
Align Your PPC Ad With The Landing Page: If the Ad text isn’t aligned with the content on the landing page, it will confuse the customers and keep you from achieving the PPC advertising goals. So, make sure to align all your PPC Ads with the landing pages. You can highlight your main points and benefits; this way your clients will get what to see the highlights in the copy.
Optimize Your PPC Ads For Mobile Devices
Google Ads mobile targeting is an amazing way to reach the target audience and grow your business. The reason why you should optimize your paid search Ads for mobile platforms is it is easy to convert the mobile audience. Unlike a desktop user, a mobile user sees your Ad, calls the business, and the lead is generated.
In the case of a PC or desktop, a user sees your Ad, clicks it, and views the landing page before taking action. Therefore, it is necessary to improve the Ad’s performance for mobile devices. You can either start a new mobile PPC campaign or optimize the existing one for mobile.
Increase The Bids
It is probably the fastest and easiest way to drive more traffic to the website. When you increase your bids, you are eligible to secure a high position on the SERP, which increase your Ad’s visibility. A PPC Ad in a high position gets more clicks and more traffic to the Ad’s landing page.
But choose your bidding strategy very carefully by checking the performance of the keywords. Also, while increasing the bids, keep your PPC budget in mind. Bid more for high-quality keywords that can improve your Ad’s performance.
Outperform Your Competitors’ Ads
If your competitors’ Ads are ranking high in the search results, analyze what they are doing differently. For example, you can bid on the branded terms used by your competitors. This will help you present your Ad in front of their customers and win.
When the audience sees your offering superior to your competition, it will help you get more clicks and conversions. Once you capture the leads, you can encourage them to use your products and services.
Evaluate Which Of The Ads Are Productive
No matter what PPC strategy you use, make sure to check how well your Ad campaign is performing. Surprisingly, you might be paying for the clicks that will likely not convert. In order to save yourself from spending dollars on such clicks, you need to research which keywords or PPC tactics are producing results.
Keep an eye on your Ad spend from start to finish. If the Ad campaign is getting clicks and conversions but not sales, it isn’t worth your time or money. So, stop paying for the unproductive Ads and use this money to drive useful clicks and sales.
PPC is a competitive platform where you need to try new tricks or marketing strategies to achieve the desired results. When done right, the sky is the limit! You can consider the tricks mentioned in this article to improve your campaign’s performance for more traffic.
Give them a try, analyze the results, and find out which one works the best for you. While these tricks will certainly help you, they aren’t magic. You need to do continuous testing and optimization to improve the overall performance and reap the benefits.